They Talk About - Marsala Relaunch Campaign
Brief
They Talk About wanted to relaunch one of their lipstick shades, Marsala, with different approach with one strong message: breaking the beauty standards in Indonesia . The idea is to reintroduce who is the woman of Marsala Color: vibrant, strong, versatile, and unique.
What We Do
We always love TheyTalkAbout Campaign strong message in exposing the idea of unique beauty. We helped them to find the right model for the campaign and we pitched the idea for street photography approach for this campaign.
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in collaboration with
Photographer: Rai Maulana
Director of Photography: Isdam Atrahadena
Creative Director: Vega Prabumi
Art Director: Rai Maulana
Project Manager: Diana Ramdani
Model: Karina Sokowati
Make Up Artist by Annisaa CACA